Sam is Vice President of Telecoms Market Research at Juniper Research. Sam leads the Service Providers team, focusing on telecommunications technologies and the future of digital content; helping stakeholders understand these markets through strategic reports, market sizing and forecasts. His recent research includes CPaaS, 5G Satellite Networks, and Operator Revenue Strategies. Sam has led several consultancy projects, including the production of whitepapers that highlight solutions that mitigate the prevalence of fraudulent traffic, thought leaderships pieces on digital content and 5G networks, and marketing materials that boosted vendor visibility in saturated markets. Leading media outlets, including the BBC, Wall Street Journal and other news sources have interviewed Sam. He has also contributed to messaging conferences, and is a regular speaker for organisers such as MEF (Mobile Ecosystem Forum) and World Telemedia. Sam has a BSc (Hons) in Economics from the University of Portsmouth. Prior to joining Juniper Research, Sam worked as a project analyst for a major UK retailer; advising on budgets and forecasting project spend.